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SUSTAINABLE RELATIONS WITH STAKEHOLDERSDialogue with stakeholdersCriteo’s main stakeholders are as follows:
Dedicated departments ensure regular contact with stakeholders, through a variety of channels. Three important stakeholders are clients and prospects, publishers and investors, all of whom are in regular contact with Criteo representatives through roadshows and presentations worldwide. Investors have access to a dedicated internet site, placing a wealth of relevant information at their fingertips. Of all its stakeholders, Criteo maintains the closest relations with its clients and publishers, investors and employees. Dialogue with stakeholders – InvestorsCriteo’s Investor Relations team communicates information and insights to the investment community. In 2016, Senior Management and the Investor Relations team met with current and potential shareholders during 20 investor road shows in Europe and North America. The Investor Relations team also accompanied Senior Management to 18 broker-sponsored conferences in Europe and North America to present Criteo’s business strategy and meet with current and potential investors in one-on-one and group meetings. A particular highlight of Criteo’s global Investor Relations program in 2016 was the Investor Day in San Francisco in September. In addition to Criteo’s CEO and CFO, a larger group of executives including Mollie Spilman, Chief Revenue Officer; Tim Frankcom, EVP Midmarket; Jason Lehmbeck, GM Search; Romain Niccoli, Chief Product Officer & co-founder; and Patrick Wyatt, SVP Product Management, presented Criteo’s vision, products and growth opportunities to investors and financial analysts. Furthermore, the Investor Relations team met with investors during 10 road shows in Europe and North America, hosted one-on-one and group meetings at three broker-sponsored conferences, answered inquiries from institutional investors and financial analysts about Criteo’s business strategy in over 165 telephone calls and in-person meetings. Criteo also held telephone conferences when releasing its quarterly results. Criteo provides a wide range of information to investors about Criteo and Criteo stock online. Shareholders can reach the IR team directly at investorrelations@criteo.com. Most key investor events at which Criteo’s CEO or CFO speak are broadcast live on the Internet and the company posts the presentation materials on the Criteo investor relations website. Dialogue with stakeholders – Clients and PublishersCriteo’s Marketing team manages communications between Criteo, its customers (advertisers), partners (web publishers, advertising or media agencies, ad exchanges) and prospects (advertisers). Regional field marketing teams in the Americas, EMEA and Asia-Pacific, as well as Criteo’s Product Marketing team, regularly send clients, prospects and publishers reports, communications or infographics with product information and updates (Criteo Predictive Search in the United States, for instance) and industry insights (Criteo’s mobile commerce and travel Flash Reports). They also advise advertisers on how to maximize online sales during seasonal holiday periods such as Black Friday, Christmas and Golden Week in Japan. Criteo uses various digital channels to share its insights and communications: emails to existing clients, prospects and publishers, criteo.com and/or local official Criteo websites (for example in France, Germany and Japan). The company also uses social networking (Criteo’s official Facebook, LinkedIn and YouTube pages) and display advertising campaigns on trade and industry websites in relevant markets. In addition to digital communications, Criteo’s Marketing team engages with key audiences at Criteo-hosted and third-party industry events. Criteo-hosted events include workshops and conferences to share product innovations and industry trends. They may be specific to a product (e.g. search), vertical (e.g. retail holiday peaks) or audience (e.g. advertisers, agencies and publishers). Speakers include both internal and external experts (advertisers, publishers). Following presentations and roundtables, local Criteo teams network with clients, prospects and publishers to discuss business opportunities. In 2016, Criteo hosted over 90 events globally, engaging with over 4,700 individuals, mostly advertisers from the retail and travel industries (existing and prospective clients) as well as publishers and agency partners. Criteo also participated in 123 third-party events worldwide, including e-commerce, travel, retail and ad tech industry conferences and trade shows (Dmexco in Germany, Shoptalk in the United States and E-commerce 121 in Monaco). Criteo’s involvement in third-party events usually includes a speech by a top executive, Regional Managing Director or VP, to share market trends and product innovations. Criteo’s presence may also include a stand and/or networking activities in which Criteo’s Executives and Sales, Account Management and Supply teams engage with clients, prospects and partners in meetings and discussions. In 2016, Criteo estimates that third-party events worldwide enabled the company to reach nearly 35,000 people. Subcontractors and suppliersAs at December 31, 2016, Criteo had no formal procurement policy. However, the company is currently developing one for deployment in 2017. It will include the following statement: “Although Criteo’s activities do not have a significant effect on the environment, the company will seek, through the selection of its partners, to:
When evaluating bidders’ responses to tenders or RFPs, Criteo applies its own confidential criteria and weightings. The future policy evaluation criteria will comprise, but may not be limited to, the following (which are not listed in any order of priority):
Criteo’s commitment to Health, Safety and the Environment is also evident in the specific questions asked during the tender process for data center space rentals. In particular, the company expects potential suppliers to provide clear responses on their use of renewable energies, green procurement and LEED certification. |
