Statement on Google’s announcement on Privacy Sandbox

On June 24, 2021, Google announced in a blog post an updated timeline for Privacy Sandbox milestones, including the delayed phasing out of third-party cookies in the Chrome browser.

Today’s announcement is welcome news for the people who rely on a vibrant and healthy open internet. We appreciate Google’s decision to create more time for the industry to prepare, but the extended deadline does not in any way change or impact Criteo’s strategy. We continue to build products that will enable our customers to reach and engage their audiences without third-party identifiers. This includes investment in our first-party media network, cohort-based targeting, initiatives in Google’s Privacy Sandbox, and contextual advertising, all of which allow marketers to effectively engage with their customers in a privacy-safe and consented manner.