We appreciate our partnership with Google and the wider ecosystem, and welcome Google’s decision today to provide greater clarity around their plans for third-party cookies. We’ve future-proofed our approach to privacy protecting addressability which uses advanced AI to consolidate and then optimize diverse signals, including alternative IDs, first-party data, contextual inputs and browser-based tools like the Privacy Sandbox. This enables us to execute tailored, full-funnel, cross-channel campaigns that drive measurable outcomes for our clients in any scenario.
