Criteo Hires New Chief Revenue Officer
Living Social and Rosetta Stone Veteran to Lead Global Expansion

New York, 25 March, 2013 – Criteo, the global leader in performance display advertising solutions, announced today the appointment of Eric Eichmann as the company's first ever Chief Revenue Officer. Eichmann was formerly Chief Operating Officer and President International at Living Social.

In his new position, Eichmann will use his expertise to help the company's next phase of global expansion and will report directly to JB Rudelle, CEO and co-founder of Criteo. As Chief Revenue Officer, he will focus on growing Criteo's existing revenue streams and establishing a global footprint in the company's key verticals: retail, travel and classifieds.

"We continue to hire best in class leadership to grow our senior executive team," said JB Rudelle. "Eric's acumen, skill set and experience will help bring Criteo to the next level."

While serving as Living Social's COO and President International, Eichmann helped grow global revenue by about 1,100 percent in just 18 months. Prior to this role, he was chief operating officer at Rosetta Stone, where he helped grow the company's revenue over 400 percent in three years. Eichmann also previously served as senior vice president of Ad Operations and Technology at AOL, and as senior engagement manager at McKinsey & Company. He holds a master's degree in Management from the Kellogg Graduate School of Management, and a master's degree in Computer Engineering from the Swiss Federal Institute of Technology.

"Criteo has an enormous opportunity to redefine display advertising by helping global advertisers achieve better, measurable ROI," said Eric Eichmann. "I am delighted to join this experienced team at such an exciting time in the company's history and look forward to building upon the impressive momentum the company has."

Eichmann assumes his new position, based out of London, on Monday, March 25.


About Criteo

Criteo is the global leader in digital performance display advertising and currently partners with over 3000 international advertisers.

Every day on a pure cost-per-click basis – where advertisers only pay for results - Criteo generates millions of high-quality leads through dynamic and relevant advertising.

Currently operating in more than 30 countries across Americas, Europe and Asia from 15 international offices and employing more than 800 people.

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