Industry Analyst Research

Criteo works with industry analysts, research partners, and thought leaders to bring you comprehensive research on the latest topics related to the digital marketing industry.

Gartner, Magic Quadrant for Ad Tech, 2019

Andrew Frank, Lizzy Foo Kune, Eric Schmitt, September 2019: Criteo is a challenger in this landmark vendor evaluation focussing on DSP vendors

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Forrester, Now Tech: Omnichannel Media Management, Q2 2019

Joanna O’Connell, Brigitte Majewski, David Novitzky and Christine Turley, June 2019: Advice from Forrester on advertising strategies for marketeers and recommendations on walled gardens

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451 Research

Criteo Opens Up Its Advertising Platform, Scott Denne, May 2019: Analysis of Criteo’s strategy and offerings

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IDC

Criteo Positions Itself As Platform, Goes Up-Funnel, Doubles Down On Retail Solutions, Karsten Weide, May 2019: Summary of positioning as the leading advertising platform for the open Internet, and of out move to expand beyond direct response marketing (retargeting) into brand awareness and retail media

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Teknowlogy | PaC

European retailers should get smarter than Amazon about data monetization, Olivier Rafal and Nick Mayes, April 2019: This research paper makes the case for retailers to monetise their data, including using advertising and cites Criteo Retail Media as a solution

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Forrester

Retailers: You're The Next Media Moguls, Sucharita Kodali with Fiona Swerdlow, Susan Bidel, Collin Colburn, Joanna O'Connell and Heidi Anderson, December 2018: The report postulates that retailers are in good position to exploit their shopper traffic but have faltered in the past

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IDC

Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market, Karsten Weide, September 2018: This report gives a breakdown of the ad-tech software market, Criteo is cited as the largest player

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CXP

Expert View: AI as an ideal means to avoid the pitfalls of marketing, David Gautier and Olivier Rafal, July 2018: Analysis on how marketing can – and should – leverage artificial intelligence (AI)

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Ovum

French ad tech firm Criteo doubles down on AI with €20m investment, Ronan de Renesse, June 2018: Report showing the disruptive impact of AI on AdTech

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