Criteo works with industry analysts, research partners, and thought leaders to bring you comprehensive research on the latest topics related to the digital marketing industry.
In their ForresterNOW report, Retail Media Is Growing Amid The Pandemic, published in August 2020, Forrester analysts Collin Colburn (@CollinColburn) and David Novitzky, explain why this trend is here to stay.
Criteo is positioned as a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech.
Criteo is #1 independent AdTech player in the updated market share analysis by Karsten Weide Program Vice President, Media & Entertainment.
Analysis of Criteo’s strategy and offerings, by Scott Denne, June 2020.
The report postulates that media networks from commerce companies are growing and transforming shopping. By Sucharita Kodali with Fiona Swerdlow, Collin Colburn, Joanna O'Connell, and Nicole Murgia, February 2020.
In this analysis, veteran industry analyst Karsten Weide, Program VP, Media and Entertainment at IDC (@KarstenW), provides a glimpse of Criteo’s new direction under CEO Megan Clarken: New CEO, New Criteo (February 13, 2020, #lcUS46022920).
Senior Analyst Matthew Bailey highlights the need for an open internet amidst continued pressure from the big three tech giants. October 24, 2019.
Andrew Frank, Lizzy Foo Kune, Eric Schmitt, September 2019: Criteo is a challenger in this landmark vendor evaluation focussing on DSP vendors
Advice from Forrester on advertising strategies for marketeers and recommendations on walled gardens. By Joanna O’Connell, Brigitte Majewski, David Novitzky and Christine Turley, June 2019.
Analysis of Criteo’s strategy and offerings, by Scott Denne, May 2019.
Positioning as the leading advertising platform for the open Internet, and of out move to expand beyond direct response marketing (retargeting) into brand awareness and retail media. By Karsten Weide, May 2019.
This research paper makes the case for retailers to monetise their data, including using advertising and cites Criteo Retail Media as a solution. By Olivier Rafal and Nick Mayes, April 2019.
This report gives a breakdown of the ad-tech software market, Criteo is cited as the largest player. By Karsten Weide, September 2018.
Analysis on how marketing can – and should – leverage artificial intelligence (AI). By David Gautier and Olivier Rafal, July 2018.
Report showing the disruptive impact of AI on AdTech, by Ronan de Renesse, June 2018.