Industry Analyst Research

Criteo works with industry analysts, research partners, and thought leaders to bring you comprehensive research on the latest topics related to the digital marketing industry.

Forrester - Retail Media Is Growing Amid The Pandemic

In their ForresterNOW report, Retail Media Is Growing Amid The Pandemic, published in August 2020, Forrester analysts Collin Colburn (@CollinColburn) and David Novitzky, explain why this trend is here to stay.

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Gartner – 2020 Gartner Ad Tech Magic Quadrant

Criteo is positioned as a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech.

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IDC – Worldwide Digital Advertising Software Market Shares

Criteo is #1 independent AdTech player in the updated market share analysis by Karsten Weide Program Vice President, Media & Entertainment.

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451 Research - Criteo Opens Up Its Advertising Platform

Analysis of Criteo’s strategy and offerings, by Scott Denne, June 2020.

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Forrester - Retailers: You're The Next Media Moguls

The report postulates that media networks from commerce companies are growing and transforming shopping. By Sucharita Kodali with Fiona Swerdlow, Collin Colburn, Joanna O'Connell, and Nicole Murgia, February 2020.

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IDC - New CEO, New Criteo

In this analysis, veteran industry analyst Karsten Weide, Program VP, Media and Entertainment at IDC (@KarstenW), provides a glimpse of Criteo’s new direction under CEO Megan Clarken: New CEO, New Criteo (February 13, 2020, #lcUS46022920).

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Ovum - In the face of Google, Facebook, and Amazon, the open internet needs its own partnership-driven mega-platform

Senior Analyst Matthew Bailey highlights the need for an open internet amidst continued pressure from the big three tech giants. October 24, 2019.

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Gartner - Magic Quadrant for Ad Tech, 2019

Andrew Frank, Lizzy Foo Kune, Eric Schmitt, September 2019: Criteo is a challenger in this landmark vendor evaluation focussing on DSP vendors

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Forrester - Now Tech: Omnichannel Media Management, Q2 2019

Advice from Forrester on advertising strategies for marketeers and recommendations on walled gardens. By Joanna O’Connell, Brigitte Majewski, David Novitzky and Christine Turley, June 2019.

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451 Research - Criteo Opens Up Its Advertising Platform

Analysis of Criteo’s strategy and offerings, by Scott Denne, May 2019.

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IDC - Criteo Positions Itself as a Platform – Goes Up-Funnel, Doubles Down On Retail Solutions

Positioning as the leading advertising platform for the open Internet, and of out move to expand beyond direct response marketing (retargeting) into brand awareness and retail media. By Karsten Weide, May 2019.

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Teknowlogy | PaC - European retailers should get smarter than Amazon about data monetization

This research paper makes the case for retailers to monetise their data, including using advertising and cites Criteo Retail Media as a solution. By Olivier Rafal and Nick Mayes, April 2019.

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IDC - Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market

This report gives a breakdown of the ad-tech software market, Criteo is cited as the largest player. By Karsten Weide, September 2018.

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CXP - Expert View: AI as an ideal means to avoid the pitfalls of marketing

Analysis on how marketing can – and should – leverage artificial intelligence (AI). By David Gautier and Olivier Rafal, July 2018. 

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Ovum - French ad tech firm Criteo doubles down on AI with €20m investment

Report showing the disruptive impact of AI on AdTech, by Ronan de Renesse, June 2018.

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