Criteo works with industry analysts, research partners, and thought leaders to bring you comprehensive research on the latest topics related to the digital marketing industry.
In the face of Google, Facebook, and Amazon, the open internet needs its own partnership-driven mega-platform, October 24, 2019, Senior Analyst Matthew Bailey (@Matt_Ovum) highlights the need for an open internet amidst continued pressure from the big three tech giants.
Andrew Frank, Lizzy Foo Kune, Eric Schmitt, September 2019: Criteo is a challenger in this landmark vendor evaluation focussing on DSP vendors
Joanna O’Connell, Brigitte Majewski, David Novitzky and Christine Turley, June 2019: Advice from Forrester on advertising strategies for marketeers and recommendations on walled gardens
Criteo Opens Up Its Advertising Platform, Scott Denne, May 2019: Analysis of Criteo’s strategy and offerings
Criteo Positions Itself As Platform, Goes Up-Funnel, Doubles Down On Retail Solutions, Karsten Weide, May 2019: Summary of positioning as the leading advertising platform for the open Internet, and of out move to expand beyond direct response marketing (retargeting) into brand awareness and retail media
European retailers should get smarter than Amazon about data monetization, Olivier Rafal and Nick Mayes, April 2019: This research paper makes the case for retailers to monetise their data, including using advertising and cites Criteo Retail Media as a solution
Retailers: You're The Next Media Moguls, Sucharita Kodali with Fiona Swerdlow, Susan Bidel, Collin Colburn, Joanna O'Connell and Heidi Anderson, December 2018: The report postulates that retailers are in good position to exploit their shopper traffic but have faltered in the past
Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market, Karsten Weide, September 2018: This report gives a breakdown of the ad-tech software market, Criteo is cited as the largest player
Expert View: AI as an ideal means to avoid the pitfalls of marketing, David Gautier and Olivier Rafal, July 2018: Analysis on how marketing can – and should – leverage artificial intelligence (AI)
French ad tech firm Criteo doubles down on AI with €20m investment, Ronan de Renesse, June 2018: Report showing the disruptive impact of AI on AdTech