Nathalie Balla has served as a member of our Board of Directors since June 2017. From 2014, Ms. Balla has been the General Manager of New R SAS, and since January 2018 she has served on the supervisory board of La Redoute, as permanent representative of New R SAS. From 2014 to 2022, Ms. Balla served as Co-Chair and Chief Executive Officer of La Redoute and Relais Colis, and from 2009 to 2014, Ms. Balla served as Chief Executive Officer of La Redoute, a subsidiary of Kering. Ms. Balla has also served as member of the Board of Directors of Edenred SE (since 2023), of the supervisory board of IDI (since 2021), and of the supervisory board of DEE Tech (from 2021 to 2023). Ms. Balla has a Master Degree from École supérieure de commerce (ESCP-EAP) of Paris and a PhD in Business Administration from Sankt Gallen University. The Board of Directors believes that Ms. Balla’s brings extensive experience in Retail Media and has a keen understanding of how to successfully influence customers at points of purchase. Throughout her career, Ms. Balla has led multi-country teams in the retail industry, including serving as a key leader in charge of international operations at German retailer Quelle and Neckermann and as the CEO of La Redoute at Redcats, part of Kering. She brings considerable expertise in defining and executing business transformations, having spearheaded the successful turnaround and transformation of Relais Colis and La Redoute. Her profound experience in retail digitalization and her capacity to design new business models that generate profitable sales where instrumental in this efforts. She has also a valuable expertise in corporate finance and M&A as she led the sale of La Redoute to Galeries Lafayette Group and Relais Colis to Walden Group in 2022.
