Board of Directors

Rachel Picard

  • Chair of the Board
  • Independent Director

Rachel Picard has served as a member of our Board of Directors and as chairwoman of the nomination and corporate governance committee since June 2017, and has served as chairwoman of our Board of Directors since July 2020. From 2014 to 2020, Ms. Picard was the Chief Executive Officer of SNCF Voyages. Prior to that, Ms. Picard was the Chief Executive Officer of SNCF Gares & Connexions at SNCF Group from 2012 to 2014. From 2010 to 2012, Ms. Picard was with Thomas Cook Group, first as Deputy General Manager of Tour Operating and Marketing, and subsequently as Chief Executive Officer of Thomas Cook. Over the last five years she also served as a board member of Rocher Participations (since 2020), AXA S.A., a French multinational insurance public company (since 2022) and of the Compagnie des Alpes, a French public company (from 2010 to 2022). Ms. Picard has a Master’s Degree from HEC Paris. The board of directors believes that Ms. Picard brings extensive expertise in overseeing and executing successful transformations of large businesses as she led a comprehensive transformation of SNCF Train Stations and the TGV business model. She also brings her expertise in building digital and ecommerce strategies given her 20 years of experience leading innovative product design projects. Her strategic vision has also supported early integrated digital efforts in e-commerce, including as the former Head of voyages-sncf.com. Her first-hand knowledge in developing and executing digital strategies adds significant digital innovation and ecommerce expertise to Criteo.