Rachel Picard has served as a member of our Board of Directors since 2017. Previously, Rachel served as chairperson of our Board of Directors from July 2020 to April 2024, and served as chairwoman of the nomination and corporate governance committee from 2017 to 2021 . Starting in 2024, Rachel became Chief Executive Officer of Velvet (formerly Proxima), the first independent high-speed train operator in France. From 2014 to 2020, Rachel was the Chief Executive Officer of SNCF Voyages. Prior to that, she was the Chief Executive Officer of SNCF Gares & Connexions at SNCF Group from 2012 to 2014. From 2010 to 2012, Rachel was with Thomas Cook Group, first as Deputy General Manager of Tour Operating and Marketing, and subsequently as Chief Executive Officer of Thomas Cook. Over the last five years she also served as a board member of AXA S.A., a French multinational insurance public company (since 2022), Rocher Participations (from 2020 to 2024), and Compagnie des Alpes, a French public company (from 2009 to 2022). She has a Master’s Degree from HEC Paris. The board of directors believes that Rachel brings extensive expertise in overseeing and executing successful transformations of large businesses as she led a comprehensive transformation of SNCF Train Stations and the TGV business model. She also brings her expertise in building digital and ecommerce strategies given her 20 years of experience leading innovative product design projects. Her strategic vision has also supported early integrated digital efforts in e-commerce, including as the former Head of voyages-sncf.com. Her first-hand knowledge in developing and executing digital strategies adds significant digital innovation and ecommerce expertise to Criteo.
