F) Sustainable relations with stakeholders

1. Dialogue with stakeholders

Criteo’s main stakeholders are as follows:

  • Clients and prospects
  • Publishers
  • Investors
  • Subcontractors and suppliers, including technology partners (in particular data center operators)
  • Public authorities and administrative bodies
  • Shareholders
  • Financial analysts and influencers
  • Industrial associations and professional networks
  • Journalists and media influencers (including YouTubers and bloggers)
  • Employees
  • Employee representatives and unions
  • Schools
  • Partner non-profit organizations
  • Start-up networks and digital evangelists

Dedicated departments ensure relationships with internal and external stakeholders, through a variety of channels.

2. Investors

Criteo’s Investor Relations team communicates information and insights to the investment community.

In 2017, Criteo’s senior management and the Investor Relations team met with current and potential shareholders during 27 investor road shows in EMEA and North America. The Investor Relations team also accompanied Criteo’s senior management to 21 broker-sponsored conferences in Europe and North America to present Criteo’s business strategy and meet with current and potential investors in one-on-one and group meetings.

Furthermore, the Investor Relations team hosted one-on-one and group meetings at broker-sponsored conferences, answered inquiries from institutional investors and financial analysts about Criteo’s business strategy in over 275 phone calls and 52 in-person meetings in Criteo’s Paris and New York offices. The Investor Relations team also organized a breakfast with sell-side analysts on the Criteo Commerce Marketing Ecosystem.

Last but not least, the Annual General Meeting of shareholders is held every year and provides all yearly financial results to shareholders. In 2017, the Annual General Meeting was held in Paris on June 28.

Criteo provides a wide range of information to investors about Criteo and Criteo stock on-line. Shareholders can reach the IR team directly at investorrelations@criteo.com. Most key investor events at which Criteo’s CEO or CFO speak are broadcast live on the Internet and the company posts the presentation materials on the Criteo Investor Relations website. Criteo also held phone conferences when releasing its quarterly results.

3. Clients and publishers

The global Marketing team at Criteo is made up of corporate marketing, regional field marketing, PR and analyst relations, marketing operations, and product marketing. Together, these functions drive brand awareness, new customer acquisition, growth of existing client and partner business, and customer loyalty through a series of integrated programs that combine digital marketing, sales enablement, events, PR, social, and thought leadership activities. Following are some examples of key Marketing programs for 2017:

  • Launch of the header bidding technology, “Criteo Direct Bidder”, to direct publishers, resulting in over 400 pieces of global media coverage in the first month and nearly 1,400 publishers live on the new integration at the end of the year.
  • Introduction of Criteo Commerce Marketing Ecosystem and the new company vision through PR, social media, digital media, and major industry events such as Dmexco and Shoptalk.
  • Criteo Exec Connect and Criteo Performance Connect event series across 25 cities, connecting with over 750 clients and partners across the globe.
  • Participation in more than 25 major industry events across 2017, generating over 700 meetings with qualified prospects, existing clients, and partners.
  • Execution of integrated digital marketing campaigns to prospects, existing clients, and partners, delivering over 100,000 social engagements, a 20% increase in website traffic to 200,000 visitors/month, and 36% more web content engagement.
  • New analyst relations program, with seven times more analyst coverage compared to 2016 and an increase in industry analyst research from one report in 2016 to 23 in 2017.

Criteo’s Sales and Operations organization collaborates closely with Criteo’s clients and supply partners to deliver expert consulting, fast and smooth integration, and ongoing campaign management to ensure the optimal use of Criteo’s technologies and the attainment of the client’s business objectives. With over 1,300 global professionals in Sales and Account Strategy, Creative Services, Analytics, and Technical Services teams, Criteo’s clients get seamless, high-quality support and actionable insight, key factors in Criteo’s ability to maintain over 90% client retention every quarter since 2011. Additionally, Criteo provides unique inventory, best visibility, and unparalleled reach to its clients through the global publisher and platform partnership teams, who work with premium supply partners to directly integrate their systems with Criteo via header bidding or real-time bidding technologies. These direct connections allow partners to tap Criteo’s always-on demand while Criteo’s clients receive access to the highest quality inventory across channels and formats to deliver the best possible campaign performance.

4. Subcontractors and suppliers

Criteo aims to work with a network of reliable and responsible suppliers. To do so, the Procurement team has established several tools and processes over the years which aim to improve supplier selection and monitor their performance better through definition of purchasing strategies, management of supplier quality, measurement of supplier performance, and supplier risk analysis. All of these new processes include CSR criteria.

In April 2017, Criteo rolled out its global procurement policy including a statement related to CSR and the environmental policy of the bidders as a criterion that can be assessed in the scoring process whenever relevant. This statement is as follow:

“Although Criteo’s activities do not have a significant effect on the environment, the company will seek, through the selection of its partners, to:

  • Comply with relevant regulatory and legislative requirements, standards and codes of practice,
  • Take environmental effects into consideration when purchasing goods or services.”

When evaluating bidders’ responses to tenders or RFP, Criteo applies its own confidential criteria and weightings. The policy evaluation criteria comprise, but may not be limited to, the following (which are not listed in any order of priority):

  • Compliance with specifications
  • Competitive pricing
  • Service delivery, capability and responsiveness
  • Quality product/service offering
  • Overall supplier quality
  • Range of services offered
  • Proposed method of operation (ordering, delivery, invoicing)
  • Availability and relevance of reports
  • Availability and quality of references and relevant experience
  • Financial stability
  • Pricing structure and controls offered
  • Ability to interface with existing infrastructure
  • Options/Costing in respect of charges and delivery

As already mentioned in the report, Criteo’s commitment to Health, Safety and the Environment is also made clear in the specific questions asked during the tender process for data center space rentals. In particular, the company expects potential suppliers to provide clear responses on their use of renewable energies, green procurement and certification.

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